Market Research & Analysis Reports

The goal of doing government market research is to equip yourself with the information you need to make informed business decisions. Hence, market research is the continuous process of collecting and analyzing data on products, services, business practices and vendor capabilities to satisfy agency needs.

As a result, market information can be found from public sources controlled by National, State, County, and Local Municipalities. These public sectors include critical services such as national defense, homeland security, police protection, etc. 

Now one can argue they can obtain market knowledge from these public sources at no cost. But is it really free? 

Because of the way public sources organize data, many find they’re spending endless hours extracting what is relevant to their decision making. Consequently, this increases the the cost of obtaining the information.

Market Research Helps You

Identify opportunities to grow & increase profits;

Recognize changes in demand

Offer new products or services for the new demand

Find new and emerging markets

Monitor the competition in your industry;

Identify competitors

Get information on how your competitors operate

Learn how you compare to your competitors

Understand your government buyers and their preferences;

Create more effective marketing campaigns

Shift inventory, price and staff levels as needed

Uncover a buyers unmet needs

We Provide Research that Delivers

In-depth market overview to determine if further consideration is warranted.

Direct competitors and unknown incumbents. Your advantages, if any.

Suggested Teaming Arrangements to help with your success.

Barriers to entry; how and IF you can overcome them.

Insight on the true dollars, trends and driving factors.

Specialized Government Research for the Small Business

The Process

Starting with a comprehensive consultation we determine the purpose of the market study. Thus, we ask a series of questions designed to get an over all picture of your objectives.

Secondly, we determine your target audience. Not everyone will be your customer and that’s OK. By focusing on a target market we then research the needs, interests and preference of the group. 

We then categorize and segment your target market into manageable groups. For example, if you sell and repair electric motors, we separate data about motor sales from motor repair.

Finally, we begin analyzing the data to identify the size, trends, and growth of your potential market.

Experience Makes the Difference

At CSG Federal, we are not just running reports based on NAICS and Federal Supply Codes. Although these codes play a part in market research, they can be misleading. At any rate, we combine government codes, classifications, keywords and experience.  

Above all, we deeply examine every aspect of information to form the basis of our reports. Thereby making our reports unbiased, factual, and relevant.  Ultimately a strong argument for your company, presents less risk to shareholders and helps you make informed business decisions.

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